Have you heard of the term: «Copywriting»? Wikipedia defined it as:
«Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media).
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content provider / marketing professional with a demonstrated history of
working in the publishing industry. Skilled in E-Learning, Market
Research, Online Advertising, Management, and Business Development, content