SPD INNOVATIVE: SPD Books Series
A new speedybook on Retail Sector, Science of Retail!
SUCCESS GUARANTEED: RETAIL
By “Retain”ing Customers
Index:
— What is the USP for your Business?
— Why should customers be purchasing from you?
— What is the value proposition your business provides to the market?
— How to win and retain customers?
— What is the USP for your business?
Most of the times, when someone has an idea about earning money, easiest way is to start a business, right? But that idea is wrong!
When a business is started purely with the intentions of earning money, the mind doesn’t think in innovative ways.
As it needs a guaranteed flow of money to come in, the businesses often replicate a successful business in their segment and also, in the process – replicate the errors!
Now, does it mean that if some established player is doing well in your segment, you shouldn’t be starting a new business???
No – but – wait before you plunge into a business and then wonder why the items are not selling or why are the customers are not visiting your online or offline store – whatever mode of selling you may have.