Бесплатный фрагмент - Responsible Sustainability Model

1. PROLOGUE

Public discussion about the need for a new state ideology or its denial with reference to the article of the Constitution of the Russian Federation confirms the existing extreme positions on the topic of filling the goals and objectives of social development with deep meanings. There are already certainly positive phenomena in influencing public consciousness, they often do not contradict each other due to deep historical traditions, gradual long-term moderation to meet public demands, preservation of identity and internal culture. And in this regard, in modern difficult times, definitions and models based on them are required, which are accepted by default by the general population, understandable, when everyone’s individual, creative supply chains, your inner awareness, its meaning, relationships with oneself and the world around you, its obligations on this basis. Concept of responsibility as thin, but a strong thread weaves everyone into a stable frame, forms polyvalent connections of responsibility and personal semantic awareness, answers to many internal questions and polyvalent connections of personal obligations in relations with the outside world, determining one’s place in the world and purpose in it.

Without taking into account the reasons for the lack of discussions about responsibility, then there seems an urgent need to popularise this concept and judging by the current events, both global and the characteristics of modern individual changes, then it’s like a forced measure, perhaps even in an imposed form to maintain a very precarious balance, formation of new forms of individual self-regulation, internal awareness and more global problems due to disagreements (political, interstate, interfaith, interethnic, inter-institutional and many, many others).

2. “ARCHAIC” RESPONSIBILITY AND UNSUSTAINABLE MODELS/SYSTEMS

In the new realities there is no discussion about responsibility, about her role and place, significance of this phenomenon. Destructive modern politics, implanted “universal values”, new rules”, in which there is not the slightest mention of the simplest, about mutual obligations, gradually influence and become stronger than the economy and trade, based on old ideology, responsibility, with completely different value categories. We are witnessing the gradual destruction of the basis for many subsequent generations, and the speed of such events is amazing.The worst periods in history are the result of irresponsibility, when compliance with obligations fades into oblivion and a fairly simple phenomenon like responsibility is replaced by complex structures to justify violence and force to cultivate other ideas alien to human nature.

The development of society is entirely related to the transformation of transition periods, where everything modern at the end of the previous period of history and completely new from the initial period of the subsequent stage were combined. There was responsibility in everything, accepted and respected by default by the majority as a stable bridge, on which individual integrity was built within each, This is how a strong connection was formed with the external community and the surrounding space.

The “archaism” of responsibility must be destroyed! A new appeal is possible, rethinking and applying the concept of responsibility is largely a forced measure as it was created long ago, unconsciously used, but certainly a useful and effective drug, a dose of homeopathy that still allows us to maintain the ability to create. This fact can be underestimated, but it is in us and the joint efforts of a new assessment and meaning, popularisation, perhaps imposing responsibility can make it the main regulator of the internal individual and external general system.

Why is it important? In the current transition period, the process of forming the meanings of the “new man” and the “new society” has been launched, changing the long period of the so-called fossil fuel economy.

At the same time, stakeholders sometimes put completely opposite concepts into the first two concepts, initially form contradictions. These contradictions exist both in the smallest social groups, and in multilateral global entities, an attempt to exit incorrectly from which can lead to a fatal outcome.

A simple example of the result of such contradictions is the stagnation of major breakthrough ideas, which, against the backdrop of sanctions restrictions, are becoming less and less common, forcing a return to the use of old technologies, devaluing previous achievements.

The world is moving towards a multipolar production system, based on a network of global production chains and the largest companies in each country, teaming up to manage research and development, production and trade. At the same time, small, medium and even large regional companies will be liquidated as a result of gradual mergers with global giants. As a result of the dominance of monopolies, complex and expensive technologies, expensive development and management, market orientation towards immediate results in the discovery of new technological principles, limited deep use and development of existing technologies. This negates the possibility of breakthrough research with the prospect of unpredictable results in the future.

The competitive process in the formation of a multipolar world is the tendency towards nationalisation, isolation, consolidation and fragmentation of positive change programs. Protectionism, national egoism dominates the discussion of such issues, like climate change, development and investment in high technology.

The economy of the modern world is primarily driven by consumption and monetary capital. The main purpose and reason for the existence of the monetary system is to maintain a balance between supply and demand. However, the current monetary system is based on unsustainable production and consumption, unsustainable public debt and unsustainable social programs is itself an unsustainable system and creates unsustainable public and household debt. Institutionalisation of artificial intelligence, the growing use of software in all areas of human activity, overspecialisation and fragmentation of the scientific community, growing robotisation and threats from such processes to the economy, strengthening the influence of the state in the process of scientific-technical progress, automation and over-complication of development processes, the introduction of technology and technology into the economy led to the failure of the technical revolution in many developing countries, form the potential for large-scale damage.

Undoubtedly, there are a number of other obstacles that hinder the successful dissemination of knowledge, which complicates technical progress, leads to an increase in the cost of the technologies themselves and a slowdown in development.

These factors, in turn, become a recipe for the destruction of relations between science and society, between the scientific elite and the rest of the population. The minds of people are becoming more and more like fortress walls, accepting only those who belong to the same tribe, largely rejecting outsiders and refusing to hear any criticism of their own views. It also prevents them from integrating with other cultures and viewpoints. The fact that they are isolated makes them more vulnerable to exploitation by the elite and the people become easy targets for influence, manipulation and recruitment. The introduction of such “viruses” into the body of society prevents it from developing a balanced “immune” system. One of the main factors in this situation is that the main beneficiaries of technological progress are the elites and this leads to the creation of social inequality, both within countries and between countries. As a result, the population of many countries can no longer tolerate this state of affairs, reaching a critical point. In conditions where the process of globalisation and the transition to settlements in national currencies, in Chinese yuan, has been launched, the world’s largest banks are going to move their headquarters to Asia. The US is losing its leadership in the technology sector and will lose it completely. Average wages in the US and Europe are falling, the rise of China and India in the next ten years is inevitable. The status of the periphery will no longer matter; the development and integration of peripheral structures into the global multipolar production system will occur in a short period of time. As a result of the crisis, the dollar is losing its role as the world reserve currency, and the banking system is gradually entering a state of collapse. Markets without the US national currency will no longer be able to trade as before, the dollar is losing its importance in the international market with the prospect of its devaluation. American companies and their shareholders, who have amassed huge profits over recent decades, are losing significant amounts of money. Some companies have already begun to transfer their funds to foreign banks, creating a deficit balance of payments. The US Federal Reserve is pumped to the brim with dollars, and there is not enough demand in the economy to support the value of the dollar.

All this undoubtedly limits technological progress at the present time. This is due to other factors, including:

— Continuation of the old worldview, in which technology and technology are still largely viewed as an accessory to material wealth, serving its production and consumption, and not as a substance of growth, accumulation of knowledge and development of new spheres of collective life.

— Market dominance in technology creates monopolistic tendencies in the field of knowledge, limits the circulation of information and limits the spread of advanced technological systems.

— The use of old ideas that restrained scientific and technological progress as well as the economy led to a decline in the political importance of science, which ultimately had a negative impact on the technologies themselves.

— The allocation of resources for basic research and development is not optimal, which prevents the acceleration of some necessary research and technological discoveries. Research funding is too dependent on private capital.

When the division of labor is transferred to the field of complex technology and management, this is further aggravated by the high cost of these technologies. Now, to develop a new technological system, it is necessary to create a team consisting of experts in different fields, flexible, adaptive and ready to work together; who is willing to work according to the needs and performance of the technology itself, and not just their own needs, who strives to improve and develop the technology to its maximum, in accordance with the highest principles of intellectual integrity, scientific rigor and regardless of time, cost or status of their employment. Such conditions have been achieved by a number of leading companies and laboratories in the world that have achieved historical scientific achievements and great development, but at the same time, the market itself is a factor preventing the formation of such teams. Previously, people only had primary and secondary education, but now many have higher education, but people are still unhappy and do not know the reason for this. At the same time, a high percentage of when a person receives a good education, believes that he is becoming a professional, enters a job that does not have deep meaning by modern standards, and moreover, the person himself is confident in this, confident in the absence of his benefit. Many are very unhappy about this, but they have no choice but to accept this situation. Even though there are many good jobs with relatively high wages, the middle class is disappearing and becoming poorer.

One of the main problems facing the world today is the problem of poverty. People are losing confidence in a system that allows the very rich who have more than they need to become richer, and the poor who have less than they need to become poorer. The gap between rich and poor is becoming wider and wider, with many people lacking the resources to meet their basic needs.

Currently, under the current public funding model, social services are an unsustainable model and are not sustainable for the future. Most people will not be able to live a decent life after retirement because the cost of living is so high that they will lose the comfort and security they had.

Future generations will be able to pay for the services of the older generation only if the excesses of the current generation are eliminated and they get rid of their excess wealth. If this becomes common knowledge, older generations will not have the confidence to save more than they can spend. It’s a vicious circle that never ends.

One of the main causes of social problems is the loss of social rights that were previously in the past, while new technologies are becoming better and more advanced than previously available.

The main reason for these realities is the collapse of ideologies that have become the standard for distinguishing left and right. The left are those who advocate for governmental and social justice and equality, and the right are those who advocate for the economy, the power of the free market, and free market policies. The collapse of ideologies led to the exploitation of a monopoly of ideological systems that were previously protected by the two strongest ideologies: capitalism and communism. The current situation is a time of dramatic change. The world is experiencing a revolutionary moment in which existing power structures are being challenged by both the left and the right, and the rise of the right is a response to the victory of the left. This, in turn, leads to a radical upheaval of established political, economic and ideological systems, the rise of Antifa, the rise of the “alt-right,” and the emergence of Chinese and Russian leaders as an alternative to the American political ones. At the height of the media and propaganda offensive against the Russian Federation, the international media were given a clear order to take on the Turkish Republic, telling Turkey: “Do you want to become a member of the EU? Well, here’s the door,” but Türkiye was never accepted. The splitting and collapsing EU is sabotaging negotiations with Turkey and developing the “fortress” of Europe. This is the first time in history that the EU has been split by the leaders of its member states. The split continues even now where there is American pressure on the EU, a split and a real arm-wrestling between the leaders and states that are members of the EU. EU leaders have dispelled the myth of their unity and cooperation; they are trying to avoid war, but do not avoid confrontation among themselves and tolerate US pressure.

The process began in the 1950s and reached its climax in the 90s of the last century, against the backdrop of the collapse of the USSR and its ideological system, the financial and ideological system of the West, and the general international system. Until now it has been an eternal process, destroying the old and forming the new, which has led to the fall of the world’s largest ideological system, as well as its financial and political system, and it will not end until a new world order is established. The situation is complicated by the fact that the global economic, financial and political crisis is not over yet. In the context of radical changes in the world, the crisis, especially acute in the periphery, is quickly spreading to established industrial countries and is becoming increasingly difficult to control. A sign of the crisis that has broken out in developed industrial countries is the fact that the senior officials responsible for the crisis were not punished or even fired; the criminal use of the state budget continues, leading to social inequality and concentration of capital. It is our responsibility to handle this process and try to complete it quickly, instead of others taking advantage of it for their unscrupulous interests. This is a historical process and it will drag on for some time, but this is not the end of the history of a truly globalised, interconnected world where a multipolar world is emerging. The general collapse of the liberal-capitalist system, the collapse of Western hegemony in the political, economic and ideological spheres and the collapse of the American empire as a result of a coup in conditions of extreme crisis will be beneficial for the human race. The contours of the new world will appear after the contradictions between left and right are resolved, and this will take years. However, many decades will pass before we can fully enjoy the benefits of the collapse of the old, because the collapse of the old before the birth of the new is followed by a time of turbulence that will be very painful and destructive, after which we will be able to enjoy the fruits of the birth of the new.

In this context, the lack of information exchange between various parties and the destruction of the positive impact of high-tech development on economic growth, especially the lack of cooperation in high-tech development, are becoming more and more noticeable. In addition, the dominance of the service sector and the high level of employment in it, which is not very sensitive to automation and new technologies, will increase. In parallel, the cost of labor will increase due to the cost of its technological development, which in turn also requires an organised, educated and well-managed workforce, and the replacement of labor with capital will increase. In addition, the cost of education, research and development will increase given the dominance of applied research in higher education. At the same time, the slow pace of technical progress in the field of information technology and the dominance of existing technologies will further reduce the speed of progress. Lack of financial resources and a tough economy that is not very sensitive to new technologies will continue to be a problem.

Our current socio-economic model is based on the exploitative system of industrial society and is based on the following three principles:

1. Every person has an equal right to happiness.

2. Every person has an equal right to the same use of the Earth’s natural resources.

3. Any consumption is justified if it leads to happiness.

For a long time, more than a hundred years, the modernisation of industrialism and its socio-economic model were based on these three principles, which are still in force today, and are the basic foundations of the current system.

This model brought with it a number of fundamental changes in lifestyle and had a significant impact on the way we live and think. For example, it changed the way we conceptualise land and began to treat it as a resource that belongs to us residents. As a result, we began to view ourselves as owners of the land, giving us a sense of ownership of the land.

This socio-economic model is based on unsustainable imbalances (economic and financial, social and political) that are collapsing. Unsustainable consumption and wasteful production, uncontrolled consumption and underconsumption, over-infrastructure and under-infrastructure, the gap between rich and poor, over-consumption, lack of opportunity and choice, lack of time, health and safety are all becoming more and more evident. Over the past few years, we have been continually losing opportunities because we are not taking advantage of them. Dissatisfaction with the government is growing, due in large part to unmet needs, worsening social and economic problems, and a lack of trust in political institutions and leadership, and as a result, citizen dissatisfaction with the government is steadily growing. Fundamental changes and shifts in the established political, economic and ideological systems of society also expose power structures to attack from all sides. Against the backdrop of change, a significant part of the population occupies extremely opposing sides.

It is positive that in all this, recently the world is experiencing a technological revolution associated with the advent of the information age, thanks to which others can learn from others and have access to technology through the Internet, where the whole world is a virtual laboratory and knowledge is available to everyone. Now even the most isolated countries have access to the outside world through the Internet and satellite portals. This simplifies the process of appealing to a wide range of international institutions and organisations with the popularisation and promotion of simple concepts internally accepted by the majority in order to escape the threat when it is easier to destroy than to create. Realise the need to fulfil one’s obligations inherent in everyone by default according to human nature, return to rethinking responsibility as a simple element on which global processes are built, intra- and inter-corporate ethics, interaction of large and small corporations, individual participation in this of everyone, motivation to bridge the gap between poverty and wealth, and other contradictions. The responsibility on which the future stability of all structures depends, the currently unstable economic, financial and political balance. This is a key concept about the benefits and application of which definitely requires the beginning of a wide discussion.

3. PROGRESS AND CONTRADICTIONS

World is not fair, but progress is not inevitable. Progress cannot be resisted and as a broad concept, it can be not only productive, but also destructive and history shows, that this is a form of violence. Progress-it’s not just an idea, a complex and contradictory concept, can be good or bad like a double edged sword. Progress is the basis for the birth of new ideas, changes and opportunities, but also the root of social inequality, social exclusion and violence. The idea of, that we can control progress, is a fallacy. We have to ask ourselves a question: Do we need progress and do we need development of everything? What surrounds us? Society must and can develop sustainably, subject to basic rules and obligations.

In ancient Greek philosophy there are two concepts: being and becoming. Being is that, what is eternal and most important. Becoming is that, what is secondary and changeable. Getting so good, how much being there is in it. Development-this is a change, but not a fact, that it is good in itself. If this change contains more of the eternal, it means it’s good, but if there is little eternal and important in it-this is not progress, but vice versa. The development of Western political thought and philosophy has come to, that being is abandoned altogether and considers good or bad within this becoming. This is a concept where everything why and where development is going is good, and everything from where and what development comes from is bad and everything that was bad yesterday, everything that happens tomorrow will definitely be good. Responsibility is a very simple category at first glance, to be a part of being, but at the same time adds this most “eternal” thing to becoming, forming more positive things in it as a clear and uncomplicated category, accessible to awareness and accepted by many.

Progress as religion, concept of the eternal, faith, that any change in any qualities is progress by default. At the same time, regression is also a qualitative change, moving in the opposite direction, along with the fall. There are social relations in which there should be no changes and which should not be revised, like things, primarily related to ethics, which rely on transcendental truths. New social-the economic model must be sustainable, fair, equal, and Western civilisation says, that everything must be constantly reviewed and changed. Such constant revision makes modern social-the economic model is unsustainable and leads it almost to a state of collapse.

4. GREEN SUSTAINABLE DEVELOPMENT. STORY. GOALS AND MEANS OF ACHIEVING

There is a need to again turn to ancient Greek concepts and introduce new, most important modern meanings into existence. Although more is being heard about green projects, this does not mean that promoting green sustainability seems to be sufficient. There is no doubt that sustainable development is an objective necessity and will continue regardless of how current global events play out now or in the future.

The term “green sustainable development” was first used and coined by Professor Michael Charles Tobias, president of the non-governmental organisation Green World Campaign between 1984 and 2003. In August 1987, Gro Harlem Brundtland, in its report to the UN, first used the term “sustainable development” as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” in the context of what is now called the “green economy”. .

The principle of sustainable development was further defined and developed following the publication of the Brundtland Report and was included in the Rio Declaration on Environment and Development in 1992. Further, the concept of green sustainable development, Green Sustainable Development (GSD), was developed by Professor Kwon-Soo Ha in 2002 as a clean energy approach and an alternative to fossil fuels to achieve sustainable development. Professor Kwon-Soo Ha believed that at the beginning of the 21st century, humanity faced a serious crisis in controlling global warming and the time had come to create a new global system of sustainable development. However, Professor Kwon-Soo Ha noted the excessive use of the term “green”, when everything that is green is considered good, and any green movement is considered progressive. First of all, due to such a misunderstanding of the meaning of the term “green,” various interpretations and not entirely correct use of this term were formulated, which, according to Professor Kwon-Soo Ha, became problematic. In 2003, in New York City, participants at the GREEN TIDE conference were introduced to this idea and came to the decision to use the concept of green sustainable development in the existing global network of projects.

Green and sustainable development creates a pyramidal population structure where the top layer of this structure is occupied by people involved in green sustainable development who follow an appropriate lifestyle. The second level is occupied by people who support sustainable green development through their purchasing, advertising and promotion decisions. The third level is occupied by people whose lifestyle is complemented by the lifestyle of sustainable green development, but they are not yet part of the endeavour. The fourth level is occupied by those who did not choose this way of life, but were influenced by it. The fifth level is occupied by those who have learned about the existence of green sustainable development and accepted its characteristics. The sixth level is the base of the pyramid and the people who are not affected by it in any way. At the same time, these groups use generally accepted concepts and are, to varying degrees, driven by them or aware of them. Appealing to them to discuss the significance and role of responsibility, the fulfilment of obligations are certainly understandable categories that can cause a lively response and serve as a kind of cross-level connecting factor.

Green communities are a response to humanity’s urgent need to unite around a common concern for the environment and a sustainable future, and to find a balance between economic growth and the relationship between humans and nature.

Achieving such a goal requires not only the support of governments, private businesses and the general public, but also a clear understanding of the problems and the need for action. An important mechanism for communication and engagement is for green communities involved in sustainable development and environmental conservation to present their new ideas, concepts and models.

For a long time, the solution to sustainability was to take the “more research is needed” approach. But the solution to the problem is not in more research, but in acting on what we already know.

Green Sustainability is a concept for addressing the challenge of sustainable development in the 21st century.

Ecosystems provide a wide range of “goods” for human well-being, including clean water and air, food, medicine and recreation. The health of ecosystems also affects human well-being. Ecosystem goods and services are often interconnected, so that changing one can affect many others. For example, the destruction of forests to provide more pasture for livestock, which reduces the area of land suitable for cultivation, thereby reducing food production, which contributes to reduced food security, and the fall in food production affects the population, and so on.

Industrial activities create waste and pollution that negatively impact ecosystems. For example, mining, metallurgy and other industrial activities release heavy metals into the environment. These heavy metals can be toxic to people and animals, harm the health of ecosystems and destroy biodiversity.

Controlling the negative impacts of human activities on ecosystems and restoring degraded ecosystems is necessary to maintain ecosystem goods and services. This includes sustainable use of natural resources and restoration of degraded ones.

The isolation of the world as a whole and the multiplication of areas of limited access do not create a single investment space; they create an investment deficit that cannot be filled without a unified innovation infrastructure.

The lack of a unified global infrastructure for the formation of an open investment space inevitably leads to the preservation of backward technologies, low efficiency and environmental destruction. Global supply chains are breaking down, which does not allow the creation of modern technologies in logistics, production and supply, as well as artificial intelligence, cloud computing, communications and other digital technologies. This is what creates a gap between developed and developing countries, which is then used as an excuse for unfair trade, sanctions, trade wars and other negative phenomena. The lack of effective solutions for the interaction of disparate parties leads to completely unpredictable behaviour on the world stage.

A significant change from past environmental efforts is the need to innovate, to create a new social order that will lead to a different and better future. The change will be influenced by the development of “green” industries, “green” enterprises and services, as well as the creation of “green” jobs and issues of “green consumerism”, developing communication channels with businesses and consumers.

5. NEW PHILOSOPHY. CONCEPTS AND STRUCTURES

Formation of a new philosophy of green sustainable development, which is a system of concepts and ideas that includes an internal and external structure for ensuring sustainable development, based on a number of philosophical positions and principles, such as:

1. Belief in humanity and the environment, which can be realised through innovative and sustainable technologies.

2. Rich cultural diversity that promotes human creativity and enriches the social fabric.

3. Belief in basic universal values (human rights, democracy, tolerance, freedom, equality and justice) as the main source of legitimacy, as well as in a socio-economic system based on the principles of humanism.

4. Belief in moderate consumption as the key to reducing social and economic inequality.

5. The belief that the environment and sustainability are the foundation of both economic growth and sustainable development.

6. Belief in the free market economy as the best socio-economic system for achieving sustainable development and in the market as a source of inspiration for finding the most effective means of improving the economy and reducing environmental impact.

Green and sustainable development is not only a matter of science and technology, but also a matter of spiritual civilisation and the wisdom of the human spirit. This can be considered the basis, the root of all wonderful achievements and progress in science and technology. It has never been possible to develop science and technology without adopting the philosophy of green development or hoping to accept the spirit of green and sustainable development only then there will be no room for regret.

Moreover, we must not forget that green and sustainable development is a subjective human project. All of its various goals cannot be achieved without consensus among the various stakeholders, which must be constantly built up through various actions of administrators and developers to bring about global change. Whether one agrees with the above opinions and values or not, they exist to provide us with a vision and framework for the future of humanity. Emphasising the importance of coexistence, cooperation and harmony between people, a new set of values and a new philosophy is proposed, in which, along with all complex categories, there is responsibility as a generally accepted essence, accepted equally by all parties.

It is a philosophy based on environmental ethics, environmental law, environmental philosophy and environmental economics, with the environment being one of the most important factors in the development, production and consumption of goods for the well-being of the entire planet.

The main goal of the philosophy of sustainable development is to ensure a better world for all people on our planet, sustainable harmonious development of the ecosystems of the Earth and humanity, to create a comfortable and safe living environment for humans, not for the benefit of a few, a few people or for the benefit of one specific social class, but for the benefit of the whole society and all people in general, for prosperity for all peoples. Ecosystems provide natural resources and services on which human life depends. Humans depend on these ecosystems for survival.

The philosophy of green sustainable development covers the following main aspects:

1. Strategic, fundamental, theoretical and scientific foundations of sustainable development;

2. Philosophical and ethical foundations of sustainable development;

3. Scientific, theoretical and practical comprehension and understanding of the principles and uniqueness of green sustainable development.

It is a philosophy that all people, all nations, all groups and all institutions must accept, based on their experience and their consciousness, on the result of their aspirations to build a green and sustainable world order. In this sense, green sustainable development represents the way of thinking of the 21st century and the future according to green sustainable principles.

This is an ethically correct form of human behaviour, thinking and a form of relations between people, between people and the world community, between people and the Earth, between people and the Universe. The current strategy of green and sustainable development adopted by humanity in the last two centuries on a global scale has proven to be ineffective in terms of economic, social and environmental aspects, which has become the main reason for the current critical situation in which we live. A fundamental fundamental shift is required in the approach to green and sustainable development, which can be achieved through social re-education, as it is one of the most important factors in the process, but also one of the most difficult factors to implement. The need for social re-education stems from the complexity of the process called green and sustainable development strategy, in which the importance of knowledge and the role of learning are decisive factors. Therefore, the need to develop a strategy for green and sustainable development can only be achieved through the process of learning and generalising the acquired knowledge.

When people begin to live as one family, with a single goal, work for the benefit of all Humanity, for the benefit of all forms of life, take responsibility, realise and fulfil their obligations, then the planet and its people will be saved. This is a long and difficult path, which is based on green and sustainable development for socio-economic progress, to achieve an optimal state of society and all this is in perfect harmony with the transformation and arrangement of the Earth into a highly comfortable environment for the benefit of the planet as a whole. We can be sure that the most difficult stage is ahead. To achieve green sustainable development, you need to focus on three important things:

1. So that people are fully aware of the seriousness of the environmental problem of our planet.

2. For people everywhere to recognise the benefits of living in harmony with nature and preserving the environment.

3. So that people can change the current state of affairs and change the way they think and act.

4. For people to change their thinking and realise the fullness of their responsibility to solve the environmental problem of the planet, the need to achieve harmony with nature to preserve the environment, accept and fulfil obligations to change the current state of affairs.

This can be achieved and humanity has everything it needs.

6. GREEN ECONOMY. VALUES AND NEW CULTURE FOR SOCIETY DEVELOPMENT

The core value of green sustainable development is an emphasis on the rational use of the planet’s natural and environmental resources, on the idea of managing and using the natural environment in this way, to always keep it in a useful and reproducible state, preserving the natural environment and preventing its use, in which you can apply some-or damage. The emphasis is on allocating much more human and financial resources to improve people’s quality of life, and not just on a simple increase in the amount of material wealth.It is also based on the idea of creating an economic system, aimed at creating a better standard of living for people, and not simply to seek maximum rates of profit for the benefit of a small part of the world’s population.

The green economy is very different from the market economy of the welfare state under capitalism. The green economy is based on a completely new economic paradigm, which is based on the ability to maintain technological progress without causing a negative impact on the natural environment, keep nature healthy and vital, reduce the dominance of the economy over society as a whole and subordinate the economic system to the needs of society and progress as a whole. When it comes to preserving and protecting the environment, then this is necessary for the survival of humanity. Life is impossible on a dead planet and the death of the planet means, that humanity will perish along with the planet. When we talk about environmental protection, then there are no political, ideological or philosophical differences. At the same time, “Green sustainable development” means the materialisation of an integrated approach in all aspects of life to promote green and sustainable development in various fields, provides a common framework for mobilising global change to achieve the ultimate goal of green sustainable development at all levels. There’s no doubt about it, that one of the main elements of sustainable green development over the years has been the task of developing the material resources of the planet in this way, which will allow people to live as comfortably as possible, achieve the greatest freedom with the least effort, engage in intellectual and creative growth, create a new culture of technological development, and a previous and properly maintained narrative of responsibility will allow one to do more than just satisfy one’s hunger or satisfy one’s random whims. There must be a common criterion for evaluating different projects, when it comes to development approach, and it should not be based solely on economic criteria for evaluating various projects. The economic system should not focus on that consumerism, which is observed at the level of simple saturation.

The essence of development at present is creative work on intellectual, spiritual and material culture. Development of intellectual and spiritual culture, in which a person is immersed for his own benefit, is an essential component of the development of civilisation and the world where one of the main elements may be the thesis about the culture of responsible behaviour as traditional for all.

The development of material culture is also an essential component of the development of civilisation and the world, since it is impossible to imagine the development of civilisation and the world without developed material culture, which establishes responsible consumption as a new approach.

For many years we have been accustomed to thinking about development in material terms, but today we see, that comprehensive development is impossible without comprehensive work to improve the intellectual, cultural and spiritual development in which compliance with obligations can and should become a taken-for-granted routine practice.

We must strive to create a culture of humanity in the world, in which the human personality can develop to reach its greatest potential.

Development of intellectual, spiritual and material culture is a tool for improving the quality of life of all people on our planet.

Green sustainable development can help develop society, since we are talking about economic and environmental development at the same time, without contradiction with each other as a generator of a creative economy and a generator of sustainable development. It’s necessary, because now green sustainable development is in crisis and needs to go through a process of rethinking its principles, mechanisms for achieving your goals.

There is great concern about, that sustainable development without green elements can never achieve its real goals, to ensure sustainable development and there is a need for a new common vision of sustainable as the basis for development in 21 century. An argument in favour of the success of achieving such goals, provided, that the concept of green sustainable development is not aimed at promoting any-or a specific ideology should accept non-ideological positive categories, accepted by the majority, following them one way or another, perhaps even unconsciously. Responsibility concept along with concept, based on the principles of democracy and social justice, should be applied in various sectors, including environment and business, civil society and government, disaster relief and recovery, finance and investment, as well as in media and communication. The concept can be used to coordinate the efforts of various organisations and individual countries in the field of sustainable development.

Green sustainable development theory is also applied in academic research in a number of universities and is considered a component of sustainable development. For example, the Hong Kong Institute for Green Sustainable Development is a non-profit organisation, which promotes and implements green sustainable development. There are a number of other green sustainable development methods to promote the development of the Earth into a highly comfortable environment for humans, using it as a source of resources for the benefit of people, human activities for the benefit of man as part of the world community — all this is in perfect harmony with the construction of the Earth.

It is the philosophy of green sustainable development that represents the belief that, that we are entering a new world, where is the convenience of life and quality of life on Earth, as well as a set of open problems of sustainable development are the content of a new sustainable world order, firmly based on appropriate principles to achieve its objectives.

7.PRINCIPLES AND FORMS OF IMPLEMENTATION OF GREEN SUSTAINABLE DEVELOPMENT

Principles of green sustainable development:

The Green Goals and the Sustainable Development Goals are identical indicators of a comprehensive vision of the problem of global sustainable development. Components and philosophy of the components of green sustainable development as a unified basis for mobilising the launch of global changes to achieve the ultimate goal of green sustainable development.

In practice, each green and sustainable development goal in isolation is often seen as a “good idea”, but unattainable” and therefore all plans for the future are regarded as secondary, even the most ambitious. Green Goals and Sustainable Development Goals together as a package, against, are an integrated and interdependent whole, realistic for everyone and therefore achieving this set of goals is not impossible, and the only way to ensure progress in the World.

The UN has documented the goal of sustainable development as “development, that meets the needs of the present, without compromising the ability of future generations to meet their own needs”. This concept was applied to all areas of human activity and development project planning became more comprehensive, taking into account the interconnectedness and interdependence between all aspects of life.

To ensure green and sustainable development in the modern world, innovation programs must take on new forms of organisational structure, as well as new methods of implementation. Clear, that the realisation of great challenges in various sectors of Green and sustainable development can only be achieved by the joint efforts of everyone in the future. There is a strong connection between each of us and the environment and nature, where we are an integral part, We have a significant impact. At the same time, there are significant factors influencing the human population, including “man-made” technological, for example media influence through the media and the Internet. For that, to make the masses understand the meaning of Green Sustainable Development, The media and the Internet can convey the positive message of Green Sustainable Development.

These efforts will only be rewarded if, if everyone can give up their personal interests and can think of themselves as part of a larger whole.

Only through the development of such ideas will people value themselves more, environment and earth, stop just waiting for life to improve.

Realise and define yourself, it would seem, in this simple, but a specific category of responsible person, initially ask yourself “Who and what am I? Responsible or not so responsible? A man of certain obligations, next and fulfilling these obligations?” The process of such awareness serves as a basis for philosophy and achieving the goals of sustainable development, in all other complex categories. Formed stable simple and specific category of responsibility, its awareness builds an unclouded understanding of progress and the process itself of achieving the goals of green sustainable development as a mechanism of self-control and a fundamental principle of implementation.

8. POLYVALENT MODEL. GOALS AND ESSENCE

In today’s competitive environment, a number of issues are pressing, which relate to the use, safety and security of investments, communication and implementation of high-tech project products into a unified environment, demand and prospects for a wide range of applications of such projects, products of these projects in the material economy, their adaptation and evolution in a single production space of the material economy and digital technologies, formation of growth and development of various material industries including the stock market.

A platform for many diversified industries can respond to such requests within its system and represent a polyvalent model for their interaction. The polyvalent model is a reaction to objectively existing conditions, which allows projects from different industries to function successfully together, and also simultaneously develop further through the use of existing innovative technologies and new philosophical ideas in combination with each other. The purpose of the polyvalent model is, to create a universal framework to facilitate the implementation of initiatives, related to green and sustainable development through a series of large-scale projects, aimed at developing green and sustainable sectors of the economy, and its main emphasis is on the integration of social and economic spheres of the economy to create an environment, in which the results of the development of components and applications will contribute to the formation of a positive attitude towards the environment, development of various sustainable initiatives, assessing their environmental impact and monetising these initiatives and materialise when used as a basis for bringing people together, sharing similar goals for developing green sustainability and community. The polyvalent model will provide many opportunities for projects of varying sizes and will include both small initiatives at the local level, and large-scale projects at the global level.

Such a polyvalent model in the process of development generates new directions within itself, attracts third party opportunities, responds to new challenges as they arise, may involve the use of cross-technologies, development of joint algorithms, effectively implemented in the external environment, building interactions with third-party innovative projects, in varying degrees of integration, as well as having other advantages for achieving sustainable development goals.

It is important to note, that the polyvalent model has the following characteristics:

First point. Innovators (new items) make up a large percentage.

Second step. Obviously, which is carried out in a variety of industries.

As a third. Synergy exists between several aspects and components.

Fourth point. There are a number of different development directions within each.

An important characteristic of the polyvalent model is the constant increase in complexity, as well as internal dynamics, including the evolution of existing components, emergence and creation of new relationships, establishing new development directions. No doubt, that the more complex the model, the more development options, the higher its efficiency, the more profitable it will be. Polyvalent model, taking into account all events, which can be foreseen and influence future development, creates an opportunity for growth and increased profits.

The polyvalent model is a wide variety of synergies (relationships), which allows the use of components and components in several different segments, each of which has its own value.

The polyvalent model is characterised by a high level of novelty and flexibility, which contributes to the creation and development of new applications of the model, in which the variety of possible changes and combinations is comprehensive, qualitative and a wide range of design changes and combinations can be identified.

9. SOCIAL RESPONSIBILITY. NEW FORMS OF DEVELOPMENT

The activities of polyvalent models at the initial stage of development should be focused primarily on the critical path, promoting the development of the human body, including thinking, action and feeling. When will people be able to touch and experience the benefits of polyvalent models? They will be unconditionally convinced of their significance and value. When does education begin? It should focus on the following areas:

Encouraging people to develop a strong sense of social responsibility and self-worth. Once people develop a sense of social responsibility, they will be more willing to contribute to the development of the social and economic environment, environmental protection and earth protection. It is necessary to widely use means and methods to popularise the concept of responsibility.

The second direction is focused on body development and physical self-realisation.

Although the main goal of the polyvalent model is, to raise awareness among the general population about the importance of green and sustainable development enterprise, awareness of their obligations in this, an inevitable side effect is, that the polyvalent model can also serve as a guide for those, who is involved in this.It is very important for everyone to emphasise and ensure, that sustainable development is the most important foundation of all development projects. Sustainable development is difficult to achieve, but it’s worth doing and worth the effort. An opportunity for many people to get involved and contribute to the challenge of green and sustainable development on a global scale, securing financial and legal support for the polyvalent model is the way to achieve universal material well-being. This is the image of a prosperous society, made up of people, using innovations in a variety of industries, of people, defending a new philosophy and using new technologies to create a common space for like-minded people, practicing new realities of everyday life.

One of the elements, those in need of development, is awareness of social and ethical responsibility as the basis for the successful application of policies and operational plans. Therefore it is emphasised, that proper awareness and ethical standards are an integral element of the polyvalent model, be it a national project, private sector enterprise, state-private partnership, to provide a stable basis for all macro-level decisions in the overall green development process.

The polyvalent model as a tool for the idea of sustainable development and a means of attracting the attention of people and society to this value and the most important message of sustainable development. The polyvalent model is a means of changing the perceptions and attitudes of society, attitudes and behaviour of each person to understand the most important message of the concept of sustainable development, the close connection of everyone with sustainable development and the meaning of the polyvalent model of sustainable development. A means of institutionalising and introducing new attitudes into consciousness, rules, ideas, values, behavioural patterns to create strong public interest, positive perception of the concept of sustainable development, personalisation, individualisation and specification of sustainable development, determining the place and significance of the polyvalent model in the field of sustainable development.

There is one very important feature of the polyvalent model, which should not be overlooked-this is an example of that, How Green Sustainability Can Succeed. This is not technology in the traditional sense, in what sense is it understood today? Rather, it is the process itself, by which the idea, to force yourself to work, develops on a personal level, where the individual as a concept that develops from ideas, which he or she has about himself or herself, their obligations and their fulfilment, at the level of each individual family, then the idea is brought to the global level and its development is ensured.

Each region develops its own ideas, based on the unique environmental characteristics of their region. Each country’s ideas come from its own unique development. The general understanding of the world develops in the process of globalisation, through which the idea of a global society develops and part of this development is the development of ideas about the environment. Developing the idea of green sustainable development is about developing the idea of peace, environment and global society.

People have the right to celebrate the achievements of science and technology and every year new technologies are developed and scientific discoveries are made. The process of using technology in turn leads to the development of existing technologies and the emergence of new ones. It’s a process, through which the idea of development creates its own image of the future.