электронная
320
печатная A5
396
12+
Metacopywriting. Mindfulness in advertising text

Metacopywriting. Mindfulness in advertising text


Объем:
76 стр.
Возрастное ограничение:
12+
ISBN:
978-5-0051-2304-6
электронная
от 320
печатная A5
от 396

О книге

Write short, but precisely. So I did. This book is full of rules, tips and theory of copywriting, which you can read in just 40 minutes. You can reread it later, and I am pretty sure you will keep discovering new things. What is neurocopywriting? How to write hypnotic advertising texts? What is the difference between benefits and advantages? What is benefits of benefits? And how to start writing without inspiration and ideas? So, let’s read and find out!

Книга публикуется в авторской орфографии и пунктуации

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Автор

Copywriter, coach, founder of a writing school. The author of the method ‘neurocopywriting’ and the term ‘metacopywriting’ in Russia. Lives in Berlin.

Над книгой работали:

Tatiana Pashkova
editor
Joe O’Neill
corrector
Ekaterina Shuvalova
editor