The apocalypse is just a cause for hype. When the first angel will sound, we will most likely learn about it from social networks. Why do some news, events, and works of art become megapopular in a few minutes, and some get lost in the information flow? In what era are we all lucky or unlucky to live? What awaits the next generation in the coming decades? This book will answer these questions and many others related to the phenomena of the Hype Era.