Information for readers
If you have purchased this book on one of the following sites: instalex.pro, instalex.co, blackhatworld.com, ozon.com, litres.ru, amazon.ru, congratulations! You now have received the OFFICIAL copy of our book “Become Instagram Famous”. You can start reading now!
However, if you did NOT buy the book from those sites (instalex.pro, nstalex.me, blackhatworld.com, ozon.com, litres.ru, amazon.ru), you have received the UNOFFICIAL copy of our book. Please, contact our support at instalex.ru or send us an e-mail at email@example.com and provide us with the contacts of a seller you had bought this book from.
If you have received this book for free, contact our support at instalex.ru or via firstname.lastname@example.org and provide us and provide us with the contacts of a seller you had received this book from. You can officially get our book at our site or our resellers’ websites: Instalex.co, blackhatworld.com, ozon.com, litres.ru, Amazon.com or bookmate.com. Report scams to us and help distributing our book legally!
Please obtain and purchase our book at our website or from our retailing partners, do not help distribute the book illegally! Do not share or publish this book in social networks, forums, blog pages, websites etc.
This book “Become Instagram Famous” is protected by international copyright law. This book is given ISBN. In accordance to Article 146 section 1 of The Criminal Code of the Russian Federation, “appropriation of authorship (plagiarism), if this act has caused significant damage to the author or another possessor of right, shall be punishable with a fine in an amount up to 200 thousand rubles or in an amount of the wages or another income of the convicted person for a period up to 18 months, or with obligatory work for a period of one hundred and eighty to two hundred and forty hours, or with an arrest for a period of three to six months.”. In accordance to Article 146 section 2 of The Criminal Code of the Russian Federation, “Illegal use of objects of copyright or neighboring rights, as well as the acquisition, storage or carriage of counterfeited copies of works or phonograms for the purpose of sale carried out on a large scale shall be punishable with a fine in an amount up to 200 thousand rubles or in an amount of the wages or another income of the convicted person for a period up to 18 months, or with obligatory work for a period of one hundred and eighty to two hundred and forty hours, or with deprivation of freedom for a period of up to two years.”.
“Become Instagram Famous”
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher at:
All events and statistics presented in following book are up-to-date with the date of writing a book.
Last update: 20.08.2017
From the author
I first got introduced to Instagram back in the year 2010, just after several weeks the app first launched I downloaded it from AppStore. The first impression was mixed: there was no one there, your only options were editing your photos and then posting them to some odd “feed’. So I edited and uploaded a couple of photos and only came back about half a year later. Then I realized you could “follow’ other people: at that time, some of my friends downloaded the app so we simply followed each other. I liked the idea of posting photos for your friends to see, the design was minimal and really functional: unlike other social networks (i.e. VK or Facebook) you only had three options and all of them were essential: like, comment, follow, and nothing else needed.
We were addicted to Instagram. In about two months all my friends and friends of their friends were on it and so it began… Questions like “How many followers do you have?” “How come that guy has so many followers…” and so on and so forth… Then I thought: is there a way for me to increase my follower count and therefore likes on my photos? I started searching the Web but at that moment there was nothing, no promotion services nor any programs nor bots.
However, the hashtags were there! The basic premise of a hashtag is simple: you post them in your photo description, people from all over the world search for them and then follow you. Most of those people were total strangers. The idea fascinated me and I started using dozens of hashtags which resulted in getting more than 1000 followers in one week, all of them were real people who were leaving likes and comments under my posts. I had, so to speak, the “coolest’ Instagram account in my neck of the woods. Whenever I met my friends they asked same exact questions: “Where did you get all these followers?!”, “Who did you pay for that?”, “Could you please plug my account?!” etс.
After a couple of months my account reached 3000 followers, providing dozens of comments and hundreds of likes. It was around that time when Instagram started to take over the world. At one point I reckoned that I had less and less new followers through hashtags. Everybody was using them in large amounts like I did so after about a month people stopped coming altogether: I would not have more than a couple followers a week. Stopping at just 3000 people was not enough for me so I started looking into other ways to boost my follower count.
I could not determine any certain ways to grow as there was no information about in on the Internet yet. Though soon I noticed an interesting notion among more popular accounts: they followed enormous amounts of people, and that just seemed shady. In the beginning I figured they are simply friendly and excessively interested in others’ lives so there is nothing more to it than that. However, after I encountered more and more such accounts following from one to two thousand people each I was convinced that the friendliness was not the case.
And so I finally found out about mass following and immediately put it to use: I started following everybody. I was spending hours doing that, following hundreds of people a day. To my surprise, almost immediately people started following back and the conversion rate was tremendous; in my first day of mass following I obtained more than 500 new followers, more than half the amount of people I followed returned that. Such numbers I could get after around 3 to 4 days of hashtag promotion.
With that I pushed further: following from one to two thousand accounts a day for several days. Then I found out the limits of Instagram: you cannot follow more than 3000 people in one day and cannot follow more than 7500 overall. When I reached that limit I was perplexed: I only had 3000 more followers than I had had before.
Logically, I cycled this process and unfollowed everyone and started all over. After 2 or 3 months I obtained 10000 new followers. And then I realized how much time I wasted…
Turned out while I performed all these monotonous operations in my home the automatized Instagram services were in work already. The first one I encountered was Bootup — it was too sophisticated to use and required various Safari plugins. Thanks to Bootup such processes as “following’ and “unfollowing’ were streamlined. There were no filters although there were options to set delays in between the actions and specify profiles you would like to follow.
It was a costly venture and at times I was not able to pay monthly fee to keep my account growing. Further down the road I encountered first desktop tools dedicated to profile promotion and optimization, such as Tooligram, InstaTool and InstaSoft. The first one was unreasonably expensive with almost 1399 rubles ($25) monthly subscription. The other two were popular on forums such as Zismo, especially their free versions, although the usage of them was complicated and the words such as “proxy’ and “multichannel’ were just too big to comprehend.
Browsing through dozens of forums and hundreds of topics led me to a man by the name of German Yakushev: he was the biggest person in our timid SMM community, he was featured on TV, he had immense bot networks and so on. I was interested in his startups and by sheer coincidence we met at one event in Moscow.
At this event I learned about Instagram bots. For me this was a game changer: you could pay 100—300 rubles ($2-$5) and get a couple of thousand bot accounts who would permanently follow you. Yakushev told me about his huge bot database and he could give me a hand with promoting my account to which I agreed. Afterwards I obtained 10000+ new followers and therefore my account had more than 20000 followers overall: half of them were real people and another half were bots.
And that is when I learned the golden rule of promoting your Instagram account: you combine mass following and promotion through buying bots. Firstly, you buy some bots, then you follow about 2000—3000 people and get the best of both worlds: in case somebody wants to see whether your followers are real they will only see the first “real’ ones with bots being at the bottom of the list.
From here on out I became advanced Instagram user. By using bots and mass following I started to get more and more new followers. We stayed in touch with German Yakushev who introduced me to an invite-only Telegram group called “Startup Academy’ with the most common topics being Instagram promotion, operations with bots etc. With my hands-on experience I had got heavily involved in various discussions on different topics. In one week I learned more about Instagram than in a year of self-education.
Yakushev always followed trends and tried to adapt to them. This is when he and his partners started his own Instagram promotion script “Insta+”. It was very intuitive: you just need to install it, connect your Instagram profile and then the script would follow your followers back. The price was huge for that time: 3000 rubles ($52) but I still was among the first who bought it and so my work continued.
The script was great: it considered the limits of Instagram, followed and even occasionally liked other users. The only downside was that it only worked when the PC it was running on was working. I had to keep my PC turned on at all times and at one point I even installed remote access app to my phone so that I could keep the script going while I was at work or university.
My hobby slowly turned into career. I analyzed the most active followers, what “donor’ account I may use for more followers and the accounts I had the best conversion with. A month later I attracted 30000 followers with the ratio of 10000 bots to 20000 real people. Then I thought to myself “Why am I so focused on only one account?” and created 5 more additional Instagram accounts, each with different theme, set them up as a VK public groups dedicated to different things and uploaded a few fine pictures. Two were car accounts, one was dedicated to traveling and two more were beauty inspiration profiles.
After a while it appeared to me that the amount of niche or “public’ accounts was growing on Instagram. A lot of people followed such accounts, the conversion in them was incredible: you could promote your other profiles and people would follow them instantly. Thus, my additional accounts were public accounts now and in two months each of them had 10000 active followers, they had an active following with people regularly liking and leaving comments.
And so began the public accounts and advertisement period for Instagram. My feed was packed with ads and I myself started advertising. But I was not promoting any products, I simply advertised my own public pages through my other public pages. All of them had steady conversion and were growing evenly. This resulted in owning more than 10 accounts with 10000 to 15000 followers in each of them; my personal account had 40000 followers at that point.
This is where I decided to start monetizing. I have been using the Yakushev script for about 5 months and still had not made the money I spent on it back. So I have come up with ingenious business plan or so I thought: according to it, I charged 500 rubles ($8) a month for account promotion on Instagram with my own script OR I would sell said script for 1000 rubles ($16) and complete freedom of use for its buyer.
I followed simple steps: created a new account, filled it with content, offered my promotion services and put my mobile number and WhatsApp in the description. By promoting my account with the script others were tempted to use it to promote theirs. This may look redundant but it was extremely successful. At that time, I came up with a name for my project after a 10-minute brainstorm and to this day it stays permanent: the name I came up with was Instalex.
My donor accounts — those I had my followers coming from — were offering Instagram promotion also but that was via mass following or involving bots, while I involved real people into promotion and at the same time could completely adjust the process to the clients’ needs.
My first clients started coming in. On the first week of business I sold a script to my classmate plus received some promoting orders. On my first two weeks of work I made the money I spent on the script and increased the volume by creating 10 additional advertising accounts for my script and promoted via, you guessed it, the script itself. By the third week more than 10 people bought the script and I had 6 more promotion orders. After one month in business my venture generated 10000 rubles ($174): my first ever personal income.
As a freshman, I was ASTOUNDED and to be honest it felt awesome. Of course, it was not all hunky-dory: after my 20th client my PC started to show signs of weakness: constantly working for almost a month without rest it started to lag and actually was dying due to my own script. I decided to switch to another script because my computed would not handle any more orders. In dire straits I was looking for another software or different script to switch to. Two of the most important features for me were standalone performance and cloud-based system.
I was constantly looking for another options while my current orders were carried out with insta+. Tooligram, Instatool and Instasoft were not any good to me since they were pretty much same as insta+ and required my pc to be constantly powered up once again. But soon, something else came up: German Yakushev was about to release his own Instagram promotion service which was cloud-based and suited perfectly for me. If only it was not for one thing…
When German finally released Instaplus it was in work for a couple of months and then was hacked. The hackers had the user base and access to website accelerators on their hands. German released the source code for Instaplus, his insta+ script, user database and all the information related to the service. The script started being used by everyone from your average SMM manager to inexperienced youngling. Soon the company noticed the flaw which script was using and patched it altogether: the script has ceased to work for good.
The launch of Instalex
After what happened I have decided to create my own Instagram promotion service. Back when I befriended German Yakushev and frequented “Startup Academy’ I also met Misha Kitin, a programmer who was working on his own solution for promotion software for Instagram. I reached out to him and we decide to create a joint venture. Our team consisted of just two of us: I was responsible for the service development and client involvement, Misha was improving the system and maintaining it. After 5 months of our collaborative work we have rolled out the first version of our platform under the name Instalex.
From the very start we were in many ways different from our business rivals in terms of interface and how everything was set up: in its core it was a cloud-based dashboard which allowed its users to easily get access to it, promote any amount of Instagram accounts and oversee the process online from any gadget at any time. I realized how important the cloud hosting was in promoting not only for me but for others also.
With the first version of our software released, we started to look for user testers and many people responded. It was not a surprise since the service was free to use for the test period and it was something completely different from others at the time. We spent a month on testing and were ready to officially launch the platform. But, to our great disappointment, after the launch and enabling paid subscriptions all of our testers turned it down, saying they “were not interested’ in using the service for a fee.
Everything from the how system worked to our website design was different comparing to what you can see on Instalex website now. Actually, there was no design or any logos whatsoever. We were using free templates from Bootstrap and lated designed and created the logo ourselves; everything was pretty much handmade. But our main quality was, of course, functionality. From the get-go, we had a unique system of promoting all accounts simultaneously. You only needed to sign up, add your Instagram profile and choose “promo’ — a channel through which your accounts would be promoted. Our catch was the accessibility, since it only required 5 minutes to start using the platform and setting it up would have taken even less time. You only had to set everything up once and forget about it for the next month. Instalex promotes each account using one “promo’ account at a time and does it 24/7 without any malfunctions or delays. When analyzing Instagram promotion software market, I have not seen another service that would allow its users to set everything up only once and never be bothered with checking back for any additional adjustments.
The next groundbreaking thing was the auto-commenting feature. Mass commenting was a big pain for every promotion service, even when there was such function in use, adding dozens and even hundreds of word combinations for comments was tedious for users. And so we were the first in the world to implement Spintax technology to arrange auto-commenting on Instagram. After the registration, each user would receive a preset comments kit. You only needed to add a channel which you want to promote and the system would do the rest for you.
And so it went on: we were rolling out new features while trying to handle the marketing predicaments. The first attempt at marketing failed miserably: our first advertisement was hosted by an Instagram blogger with impressive amount of followers who posted the photo of our service and gave a shout out to our platform. We have received no less than 300 visits from that add and no less than 0 purchases after those visits. We realized that without any budget this was not an option and started to look into other places to promote our product. Month after our website launched I put out advertisements on every forum, social network page or blog related to advertising in social networks. People were coming, but did not buy anything. We started to realize we were doing something wrong.
After analyzing the market and our opponents we have found out why nobody wanted to buy our service: there was no free trial period to test out the platform before purchasing it. A 3-day trial period was added for our clients and the business was slowly recovering. The next day we had a couple of new users and in a week we already had about 50 new users on our website. I have updated all existed ads and placed some new ones on about dozen other websites.
Things were going better and better. We had a steady flow of traffic and new users to our website. From the start the only supported language was English so we had clientele not only from Russia and other CIS countries but also from abroad. A month passed and we already had 600 users on our website! People from all over the world were coming to us because of our unique approach to business and because of our high-quality tech support. Feedback was among the most important aspect of communicating and staying in touch with our clients: we gathered their ideas and recommendations, considered them and added more user-requested features.
In the next six months we have witnessed substantial growth, with our ads being placed on every platform and forum that was possible for me to find. More people started coming from the word-of-mouth, our platform was promoted by our own users who recommended it to their friends and coworkers. After a while we became major players on the promotion market.
People on forums did not like us much, however. We were hugely criticized by big SMM-forums and bot-farm owners who left dozens and hundreds of negative reviews on our product. They claimed our platform was “too expensive’, we lacked the functionality and were “just another small-time promotion-service’. Against all bad-mouthers I believed in our product and kept on improving it. Only after 3 months we determined our target audience which was not the self-proclaimed SMM experts but rather average users who were solely interested in growing their followers on Instagram and nothing else. And so we have finally found our niche: small and medium-sized enterprises and entrepreneurs. Our platform was suitable for any user and it was easy to use for everyone!
Our first year in business ended on this positive note. We have seen considerable growth from 50 users to 100000 in just a 1-year period! We were featured in numerous publications and various mass media outlets and slowly were overtaking the Instagram promotion market. We have worked on every opportunity to reach a wider audience whether it required additional investments or not. We have collaborated with everyone from large brands to small ventures, promoted tens of thousands of Instagram accounts, acquired experience in marketing field, constantly, received advanced training and applied our vast knowledge in practice when working with our website. At the moment our website services an audience of 600000 users, our license provided to companies in over 16 countries, we have given more than 100 franchises to dealers from all over the world, while at the same time developing our platform and reaching more and more users!
From the day one we have seen our fair share of ups and downs, we have seen both immensely successful cases and met various obstacles on our way. We sure do have something to tell you about as we have been through a lot. I started from nothing with no money to invest and only because of the experience I obtained and by learning on my own mistakes me and my business could reach the heights that we have reached! We have managed to develop the product, attract wide audience and become favorites of our users. We still have got a lot to learn and this is not the end as after all we still keep going forward and keep pushing boundaries and make our product better and better! Thanks to our now 9-person team and our prolonged cooperative work we have met the result that we have today!
After more than 6 years of working with Instagram, we have gathered massive amount of knowledge and material to combine it into a single package which is the book you are currently reading! In the next few chapters you will learn about the details and secrets of Instagram promotion, learn a lot about automation services and what is more important is that we will try to give you a simple and comprehensive description of how you can monetize your own Instagram account! On these 200+ pages we have gone through every aspect of Instagram monetization and promotion, unveiled the secrets of traffic arbitrage on Instagram, explained the mystery of celebrity accounts and their growth, talked about the blogger phenomenon and public accounts and last but not least — explained the real cases and reviewed the real success stories of people, who already make the money on their Instagram accounts!
“In this book you will find various recommendations and advice from our experienced authors, arbitrage traffic professionals and others! As for me, I am going to tell you about monetization of your Instagram account, how you can make money out of Instagram and turn your profile into income generator! We wish you pleasant reading and godspeed to you in all your endeavors!”
The founder and inspirer of Instalex
Why choose Instagram?
Instagram is one of the most popular social networks and photo-sharing applications worldwide. Instagram is a free mobile app which, despite its free-of-charge system, worth approximately US$1 billion. It was launched as a photo- and video-sharing service which allows application of various filters on uploaded images and videos. It was launched and currently supports every popular mobile operating system.
History of Instagram
The idea of a startup which will soon become Instagram as we know it belonged to Kevin Systrom. He came up with the idea of using filters to hide imperfections in image’s quality and also with the idea of creating a service to share such photos.
The creation of Instagram was a result of developing another application which was called Burbn. Burbn had the functionality of a social network and allowed to edit photos and check into locations. Systrom, together with Mike Krieger, were developing the platform but it was not popular and could not compete with numerous rivals on the market. In order to become more popular there must be a unique feature and for Burbn that feature was photo filters, which made low-quality pictures look better with applied filters.
In 2010 the development of Instagram has begun and on October 6, the first version of the app was officially released through the Apple Store. On the first night of release it was so popular amongst users that the servers needed additional maintenance so that they would not crash and stop app from working. With time, more members joined the development team: Josh Riedel joined the company as Community Manager, Shayne Sweeney joined in as an engineer, and Jessica Zollman joined as a Community Evangelist. In January 2011 hashtags were introduced to help discovering more photos to Instagram users. In autumn a 2.0 version was rolled out which included new filters, tilt-shifting, high-res photographs and an updated icon. Instagram was growing in popularity but still did not make enough money. For many users it was akin to a game app and was not anything serious.
In spring 2012 Instagram was bought for $1 billion in cash and stock by Mark Zuckerberg. Both Systrom and Krieger are still working on Instagram, however, and do everything to keep their platform growing. A 2.5.0 version was released shortly after acquisition by Facebook and allowed to connect an Instagram account to Facebook profile.
First appearance of ads
It was inevitable to Instagram to include ads sooner or later. After all, it is owned by Facebook which is among the biggest companies whose main source of income is advertising.
In October 2013 ads and monetization were officially announced as a platform’s feature. The announcement did not come as a surprise and in early November to all American users the first advertisement was shown — it was a Michael Kors brand ad. To indicate an ad “Sponsored’ tag was placed at the top right of the image. The ad was being shown to specific users, which parameters coincided with the settings. When publishing an ad on Instagram, user’s age, gender and location can be specified. When user meets all of these specifications he will see an ad post even if he does not follow that advertiser’s Instagram profile.
The first advertisement from luxury designer brand Michael Kors was met with overwhelming negativity which people were expressing in ad’s comment section. They were not just angry; they were outraged by the feature. But the statistics did not show any decline and later on, following Michael Kors’s example, other American brands such as Adidas, Levi’s, Burberry and Lexus were lining up to promote their products on Instagram.
Advertisement development on Instagram
Ever since ads were introduced back in 2013, Instagram has become a popular platform for a myriad of brands. After a while in November 2015 the Instagram’s own API was implemented to find suitable marketing partners for different ventures. Later on the platform was allowed for both small- and big-sized businesses. It took one and a half years for the developers to create a fully functional advertising platform for large brands. The next step was creating a similar plan for other companies as well as further targeting improvements to fulfill all advertisers’ needs.
In advertising, targeting is a form of promotion which advertisers use to target a certain audience which would be more receptive to certain approaches. A user would receive an ad that supposedly would be more interesting to him. An API was later introduced for further expansion of advertiser base, which allowed advertisers to create their own ad campaigns.
At first, it was up for Instagram to decide which brands could advertise on the platform. Brands were selected by a group of experts at the company. Nowadays, it is free to advertise for all users, just like on Facebook.
The new features were also added: “Buy” and “Learn more” buttons helped users to take a closer look at the product in just one click. The new additions assisted to advertisers and boosted their traffic and viewership as well as number of sales, followers etc.
With the enhancement of advertising functionality, it is estimated that in 2017 the Instagram’s global ad revenue will be 5 times more compared to year 2015: from $595 million in 2015 to $2.81 billion in 2017. Even before the advertising update the app saw a significant growth in popularity. According to Instagram itself, a third of all professional advertisers prefer Instagram to promote their products and reach their clients. Other social networks that were popular in the past, such as Snapchat, Pinterest and LinkedIn are now dragging behind Instagram.
The development of official ads on Instagram and new formats of advertising
A first Instagram ad in Russia was launched on September 30, 2015 in cooperation with marketing company AiTarget. Each user would see an ad which included photo, “Sponsored’ tag and additional function buttons. It is only possible to start advertising on Instagram if you have a Facebook account.
There are three actions an advertiser can include to the official Instagram ad:
— Go to advertiser’s website;
— Download the app;
— Watch the video.
Sometimes the advertiser wants to increase following of their profiles, but their ad or the UI is not suited for it.
For example — a Russian banking company Sberbank which promoted their Instagram profile utilized a “Go to advertiser’s website’ function in their ad which included a link to their Sberbank’s official website but only allowed for redirects via web-version of Sberbank app. Without authorizing in the web version of the app it was not possible to follow Sberbank and not everyone is keen to recall and enter their login and password from another app just to follow a company on Instagram. There is also “Open in app’ button in between all those operations, however, it does not always work and additionally may close Instagram even if the app did not open. When testing on Android app this happened almost every time.
More functions and features appeared on Instagram and the visual design was also constantly changing over the time. Ads were changing, too. Advertisers include links to their website, which is an effective and quite common way of generating traffic. Video-ads were introduced lately, and they were even longer than videos from users — 30 seconds instead of regular 15. Nowadays the limits are set at 1 minute for both ads and users’ videos.
Another mean of promotion is by offering an official brand app which is not only suitable for Instagram format, since it is a social network app as well, but may be rather fitting for the advertiser to reach and keep the audience and raise their interest in the brand.
One of the newest formats of advertising on Instagram is carousel-ads, recently it was made available for users from Russia and other countries. You can now add multiple photos in one advertisement post and by swiping them users will interact more with the ad, show more interest and remember the brand better. This method of advertisement is largely adapted by huge companies and established brands who give more extensive reviews of their product and larger overview of their company as a whole.
Finally, Marquee ads are not visible for all users but also are types of ad which are more in use by large enterprises with significant budgets invested into them.
Why mass following is not suitable for targeting format
Before we answer that question, let us define mass following.
In a sense, mass following is a form of spam which includes rather prominent, aggressive even, following of large amounts of profiles with consequent unfollowing profiles that did not follow back later on. It results in an active process of promoting your account amongst users and expanding your follow base.
With targeting becoming more and more widespread on Instagram mass following and mass liking is not as relevant as it was but is still being used by many. In 2017 in the US a huge number of automation services were closed so it is expected to see less and less such platforms in Russia as well. Right now, though, they still exist and are just as helpful for some as problematic for others.
Mass following is a grey method of promotion and is considered grey marketing. It imitates ordinary user actions and generates traffic for selected profile. Some years ago it was considered an effective mean of promotion for the users but not for the market as a whole. The popularity of mass following is gradually lower than it used to be. Nowadays, people prefer communicating and sharing news and stories over visiting strays of questionable profiles which desperately try to sell them diet pills, phone cases, elastic stockings and whatnot. People started to manage their following themselves, making their profiles private so that ad profiles, which seemed to be more and more prevalent on the network at one point, would not follow them.
The way SMM people and traffic cheaters see it, they can create a user database so perfect for their clients, the moment those users see a profile which sells hand-made jewelry it will occur to them that they always wanted it and immediately buy it. In reality, most of those traffic cheats usually include follows by spam accounts, other sellers, people from other countries who probably would not be able to purchase your product but never potential clients. Neither product sales nor even general demand will grow with such methods. The promoters, however, will try to convince their clients that a lack of sales is temporary while focusing on the fact that obtaining such massive pseudo-following somehow improves brand’s image.
But in reality, black and grey marketing creates a lot of problems for reasonable and official promoting methods. The aforementioned methods manipulate their audience and trick them, their long-term efficiency is vague but the damage they do to companies is very much real. People will not come back to targeted ads from the company that just the other day irritated them with mass following. Finally, Instagram itself condemns mass following and takes action against profiles who use mass following for their promotion: mass following leads to profiles getting suspended, pessimized or shadow banned. After that, no target ads will recover brand’s reputation or relevance.
How Instagram fights against automation services
In 2017 Instagram moderates and intervenes in automation services’ work, prevents mass following, auto-posting and auto-liking. For owners of those services and their clients this is nothing but bad news. And it all started in April 2017, when Instagress, one of the biggest automation services, has been shut down. It caused uproar amongst American users because the service had immense popularity in the US. According to Instagress itself they were forced to close their website by request of Instagram.
A month later other automation and promotion services, such as Peerboost, Instaplus, Fanharvest and Massplanner, also stopped their work. None of them disclosed any details on why they ceased their work but all of them referenced requests from Instagram themselves.
Those services were easy to terminate because they were working on the US territory and were affected by the US law so Instagram had no problem with them. It is speculated that Instagram does that with sole purpose of turning more people to targeted advertisement which, consequently, results in more revenue for the company. For small companies targeting is too expensive, however: right now only large companies can afford official advertising on the platform. Small business still lives on automated promotion from smaller services that are not as popular to be shut down directly by Instagram.
Some automation services are more precautious than others so when Instagram decides to change something those services already know how to handle the changes and adapt to them without losing their business. Such services will keep functioning until Instagram finds a way to shut them down. For automation platforms operating from Russia and some other countries the situation is still uncertain due to the fact that Russia does not fall under the jurisdiction of the US, therefore Instagram cannot shut them down on legal grounds. On many forums Russian service are already known as “Russian Offshores”. Hopefully, Instagram will be more considerate towards Russian automation services and that they will be able to keep functioning.
How Instagram became the largest advertisement platform for small, medium-sized and large businesses
Instagram promotion platform grows tremendously, in part due to a decent start, but also on account of new features being added constantly plus by making promotion easier for both small and large businesses. Advertising on Instagram can be described as fast, convenient and accessible. This is why according to recent surveys, 34% of America’s largest ventures prefer Instagram marketing for their brands.
Instagram combines Facebook’s most advanced advertising technologies and allows to focus on different segments of consumers. The ad targets users of certain interests, age and locations. Instagram constantly develops the functionality and regularly implements new advertising tools, staying among top largest advertising platforms for all businesses. With Instagram ads it is possible to notify your clients about new products and services and even conduct deals without leaving the app. For the most part, advertising on Instagram was mostly suitable for large businesses with established names and recognition. Later on the developers updated the system to be more small-business friendly with additional options such as:
— adding long promotional videos;
— adding panoramic images and videos for carousel ads;
— a premium Marquee feature
By constantly adding new features for more comfortable advertising, Instagram managed to create stable income which grows even bigger the more popular the app gets.
How can thousands of advertisers create the audience and make money on Instagram