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Искусство
Искусство: общие вопросы
Оглавление - Technology of advertising video from concept to implementation
Khairulla Saidullayev
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Объем: 55 бумажных стр.
Формат: epub, fb2, pdfRead, mobi
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About the author
Childhood and love for art
KVN and own business
Seeing the right decisions
Chapter 1. Directing ads and music videos
1.1.History
1.2 Genres and types of directing
1.2.1 Television directing (ТD)
1.2.2. Film direction
1.2.3. Documentary directing
1.2.4. Directing ads
1.3. Effective advertising technologies
1.4. Promotion
Chapter 2. Professional programs and installation techniques
2.1 Kuleshov editing rules
2.2. Technology editing
2.3. Non-linear editing programs
Chapter 3. Forms of a modern video clip
Chapter 4 Working as a Director with a producer, artist, and musical material
4.1 Working with a producer
4.2. What is a problem statement?
4.3. Explication
Chapter 5. Working on the creative and technical brief for the video clip and commercial
5.1. What is a brief?
5.2. What you need to fill out the brief correctly?
Chapter 6. Creating a video: working on a synopsis, directing the script, creating a mudboard, storyboard and animatic
Chapter 7. Working with the artist, working out the role and image
7.1. How to overcome the constraint to feel comfortable in any image
Chapter 8. Stages of video clip production: from idea to implementation
8.1. Concept
8.2. Pre-production
8.3. Production
8.4. Post-production
Chapter 9. Self-promos, showreels and social networks: why they are so important for the video clip Director?
9.1. Self-promo
9.2. Showreel
9.3. Social networks and SMM: what it is
Chapter 10. Visual references
Chapter 11. The best Directors of advertising