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Оглавление - Strategy 360. Become a master in business.
- The Wisdom of Strategy: How I Perceive Its Role in Business
- My Vision of Strategy
- What is Strategy?
- Book’s aim
- Chapter 1: The Evolution of Strategy — How the Boomer, Millennial, and Generation Z Generations Shape Business
- The Influence of Boomers on Business Strategy
- Millennial Revolution: Strategies at the Intersection of Technology and Innovation
- Gen Z and the Future of Business: A Generation Focused on Values and the Environment
- Features of Strategic Development in Zoomers
- Steps of Strategy Evolution
- Chapter 2: Basic Principles of Business Strategy
- Main types of strategies: differentiation, cost, focus
- Benchmarking: The search for an ideal for growth
- External Environment Analysis: The Art of Anticipating and Acting
- Financial Analysis Methods
- Human Resources
- Business Process Optimization
- Business Process Optimization: A Strategic Approach
- Chapter 3: Innovation and Technology Strategy
- The Role of Technology in Business Strategy
- How Does It Work in Practice?
- How to Use Innovations to Strengthen Market Position
- Structured Approach to Implementing Innovation Strategy
- Chapter 4: Leadership and Decision-Making
- The Psychology of a Leader
- Strategy in an Uncertain Environment
- How Personal Qualities Influence Company Strategies
- Chapter 5: Marketing as a Strategic Element
- How Marketing Can Be Part of the Overall Business Strategy
- Marketing as a Strategic Tool
- Cases of Successful Marketing Strategies
- Chapter 6: Risk Management
- Business Risks and Their Mitigation
- Risk Management
- Examples of Companies That Successfully Managed Risks
- Chapter 7: Network Interactions and Partnerships
- How Partnerships and Alliances Influence Strategic Success
- The Importance of Corporate Networks
- Conclusion: The 360° Strategy as a Path to Multifaceted Success
- Strategy as the Art of Managing the Future: A Symphony of Opportunities and Challenges
- Beyond Business: Strategy with a Deeper Meaning
- Practical Recommendations for Implementing the 360° Strategy in Business
- References
- About the Author
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