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Оглавление - Strategy 360. Become a master in business.
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Бизнес и экономика
Электронная
Печатная А5
Английский
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The Wisdom of Strategy: How I Perceive Its Role in Business
My Vision of Strategy
What is Strategy?
Book’s aim
Chapter 1: The Evolution of Strategy — How the Boomer, Millennial, and Generation Z Generations Shape Business
The Influence of Boomers on Business Strategy
Millennial Revolution: Strategies at the Intersection of Technology and Innovation
Gen Z and the Future of Business: A Generation Focused on Values and the Environment
Features of Strategic Development in Zoomers
Steps of Strategy Evolution
Chapter 2: Basic Principles of Business Strategy
Main types of strategies: differentiation, cost, focus
Benchmarking: The search for an ideal for growth
External Environment Analysis: The Art of Anticipating and Acting
Financial Analysis Methods
Human Resources
Business Process Optimization
Business Process Optimization: A Strategic Approach
Chapter 3: Innovation and Technology Strategy
The Role of Technology in Business Strategy
How Does It Work in Practice?
How to Use Innovations to Strengthen Market Position
Structured Approach to Implementing Innovation Strategy
Chapter 4: Leadership and Decision-Making
The Psychology of a Leader
Strategy in an Uncertain Environment
How Personal Qualities Influence Company Strategies
Chapter 5: Marketing as a Strategic Element
How Marketing Can Be Part of the Overall Business Strategy
Marketing as a Strategic Tool
Cases of Successful Marketing Strategies
Chapter 6: Risk Management
Business Risks and Their Mitigation
Risk Management
Examples of Companies That Successfully Managed Risks
Chapter 7: Network Interactions and Partnerships
How Partnerships and Alliances Influence Strategic Success
The Importance of Corporate Networks
Conclusion: The 360° Strategy as a Path to Multifaceted Success
Strategy as the Art of Managing the Future: A Symphony of Opportunities and Challenges
Beyond Business: Strategy with a Deeper Meaning
Practical Recommendations for Implementing the 360° Strategy in Business
References
About the Author
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