Бесплатный фрагмент - Powerful Presentation Skills

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Powerful presentations

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Powerful presentation is an instrument in all aspects of business.

WHAT TO EXPECT

Giving a presentation can be a terrifying experience whether you will be in front of a few people or a packed house. This Business Builder will take you step-by-step through the process of developing an effective presentation from choice of a topic and organization of materials through the final question and answer period. You will learn how to deal with an audience, control nervousness and handle yourself with poise and confidence.

WHAT YOU SHOULD KNOW BEFORE GETTING STARTED

Why Do You Need Powerful Presentation Skills?

— To be able to give presentations with confidence, competence and clarity

— To develop and use factual, logical and interesting supporting material

— To use non-verbals to add power to your presentation

— To control nervousness

— To answer questions effectively

— To handle yourself with poise and confidence while addressing a group

How Will You Recognize Your Success?

— You will gain a greater sense of personal confidence and security in your ability to present

— You will improve your ability to speak to a wide range of groups in different settings

— You will enhance your opportunities for career advancement or promotion by achieving higher visibility in your company or community

— You will turn stage fright into excitement.

Watch Out For…

— Letting your fear of public speaking prevent you from giving your best presentation

— Boring your audience by giving them information they don’t need or is not geared to their level of knowledge

— Overlooking facts, figures and anecdotes that could enhance and illustrate your points

THE PROCESS OF DEVELOPING POWERFUL PRESENTATION SKILLS

Any public speaking situation is made up of four major components:

— The Audience

— The Occasion

— The Speech

— The Speaker

Each affects the other. If a speech is well written, yet the delivery unpolished, it takes away from you the speaker achieving your purpose. If you can’t communicate your message, it does not matter how brilliant that message is. If you don’t know your audience, you will not be able to tailor your message to meet their expectations. If the occasion is celebratory and your speech is serious, you may find yourself in an uncomfortable situation.

The Audience

Even before beginning preparation of your speech, it is essential to know whom you will be talking to. An analysis of the audience will often dictate the approach that you will take in writing your speech. An audience of senior executives will differ greatly from a group of new hires. In the same way that you design products for the consumer, you will design speeches for the specific audience you want to reach.

Questions about the audience:

What do you need to know about the audience?

What is the size of the audience?

Why are they there — required attendance or voluntary?

What are their demographics — age level, educational differences, sex?

Types of audience

Besides the logistical and demographic data, information about your audience’s feelings toward you, your speech, the occasion, and your purpose can directly affect your chances for success. There are five basic types of audiences that you will encounter:

— The uninformed audience — when people are unfamiliar with a topic, they generally try to associate it with something they do know about. They will probably have no preconceived attitude toward the subject. In this situation, your goal is to inform your audience so they will have an understanding of this new information.