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Оглавление - Marketing and Pricing
- CONTENT
- EXPLANATORY NOTE
- SECTION 1. MARKETING
- THEME 1. MODERN CONCEPT OF MARKETING
- 2. Basic concepts and scope of marketing
- 3. The principles of marketing and its functions
- 4. The structure of marketing complex
- THEME 2. MARKETING RESEARCH
- 1. Marketing information system
- 2. The essence of marketing research
- 3. Market research
- THEME 3. CONSUMER BEHAVIOR AND CUSTOMERS
- 1. The behavior of buyers in the consumer market
- 2. The behavior of buyers in the market enterprises
- 3. Consumer protection
- THEME 4. COMMODITY POLICY
- 1. The essence of commodity policy
- 2. The essence of the product and its classification
- 3. Trading range and variety of products
- THEME 5. DISTRIBUTION POLICY
- 1. Purpose, structure and function of the distribution system
- 2. Types of distribution channels
- 3 Management of the distribution channels
- THEME 6. PROMOTION POLICY
- 1. The essence of communication policy
- 2. The main tools of communication policy
- 3. Budgeting and performance evaluation of communication policy
- THEME 7. Department of Marketing
- 1. The essence of management based on marketing
- 2. Marketing planning
- 3. The organization of marketing in business
- 4. Control of marketing activities
- SECTION 2 PRICING
- THEME 9. THEORETICAL BASIS OF PRICING
- 1. The evolution of the theory of pricing
- 2. The concept of pricing in the Republic of Belarus
- 3. Pricing policy
- THEME 10. PRICES IN THE MECHANISM OF THE ECONOMY
- 1. The economic content of prices
- 2. Factors that impact on prices
- 3. Price system
- 4. Classification of prices
- 5. Antitrust laws
- THEME 12. METHODS AND PRICING STRATEGY
- 1. Pricing methods based on production costs
- 2. Methods of pricing, quality-oriented and consumer product properties
- 3. Methods of pricing, demand-driven, the level of competition
- 4. Market-based pricing strategy
- THEME 13. PRICES IN ECONOMICS OF BUSINESS
- 1. Selling price of the enterprise and the order of its formation
- 2. Features of pricing in the market of consumer goods and services
- THEME 14. PRICING IN MARKETING COMPANY
- 1. Technology justify prices in the marketing business
- 2. The information needed to make decisions on prices
- 3. Study of consumer response to price changes
- LITERATURES