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Оглавление - From idea to first sales
Tips for starting a business from successful entrepreneurs
- Preface
- WHERE TO START
- The motivation of the entrepreneur
- How to find your business scale and format
- What employees are needed and how to distribute roles between them
- HOW TO BUILD A BUSINESS MODEL
- What is the business model and how it helps the company. How to model a business to reduce risks
- What questions to ask yourself when building a business model?
- Recommendations for getting started with the business model template
- How to get expert help when creating a business model
- External factors and their impact on the business model
- WHO ARE YOUR CUSTOMERS?
- Classification of business types
- Features of interaction with clients in different types of business
- Basic Principles of Customer Development
- The product life cycle. The user path
- The answers can be the basis for making marketing decisions
- Consumer Research
- THINK LIKE A MARKETER
- How to improve the efficiency of the business model?
- What is NOT marketing?
- What does marketing manage?
- Competitive tactic number 1 — «Component seller»
- Competitive tactics number 2 — «Kit Collector»
- Competitive tactics number 3 — «Expert sales»
- Competitive tactics number 4 — «Seller of ready-made solutions»
- The path from consumer research to business scaling
- ONLINE PROMOTION
- Website and online store: the essence, the tasks, the differences
- Features of creating an online store
- Site usability and conversion funnel
- EMAIL Marketing
- Channels attraction of traffic: search traffic
- Channels for attracting traffic: online advertising with pay-per-click
- Additional channels for attracting traffic
- Effectiveness of Internet marketing
- HOW TO BUILD A SERVICE AND SALES
- What is the service?
- Service diagnostics
- Service behavior of contact personnel
- The essence of the sales process
- Selecting the target audience
- Ask your customers questions!
- Sales Styles
- Unique trade offer
- TAXES
- CONCLUSION