As a seasoned expert in data-driven marketing automation, the author boasts over ten years of experience, having worked with top-tier brands like Estée Lauder, United Colors of Benetton, L’Oreal, and others. Specializing in customer-centric automation strategies, they have played a pivotal role in the digital evolution of various industries, including fashion and fast food. Their insights are culled from a rich career enhancing brand engagement through technology.