Elena Rusanova is an HR and employer branding expert. Working at HeadHunter, the leading job-site, she has helped develop a cutting-edge employer branding approach in close collaboration with global leader Brett Minchington. In 2019, Elena released her debut book “HR Branding Without a Budget,” which presented a groundbreaking algorithm for building an attractive employer brand. Now, with a fresh perspective on the nuances of the global job markets, Elena has created a must-read updated edition.