The book is the result of comprehending practical experience using the tools and models of modern business education. The author has DBA, MBA and NLP Master Practicioneer degrees. In the early 2000s, over 5 years, the author worked his way up in a wholesale FMCG company from a sales manager in a branch to a commercial director at the head office in Moscow. Then he worked in business aviation for 12 years, selling private jets, helicopters to the top officials of the Russian Forbes list.