Will Hackett-Jones swapped Suffolk, England, for St. Petersburg, Russia, in 2003 at 23. He launched and ran Cool English Magazine (50 editions!) until 2008, then founded and ran Eclectic Translations for Russian film subtitles until 2022. Now, in his third act, he’s a novelist who accidentally crafted a kids’ sleep-aid: The Old Wooden House, out of desperation on a Shanghai-to-Auckland flight. Turns out it was pure gold for sleepless parents, too!